Today we were given the brief for the Visual Thinking - Alphabet Soup project. We had both the module brief and the project brief explained to us. We then each picked a word out of one jar and a typeface out of another. The word i picked was 'domestic' and I got Futura as my typeface. At first I was disappointed with this word as i felt that it was quite boring and I didn't have any immediate ideas of how to convey this word through letterforms. I was pleased with Futura as my typeface as I am fairly familiar with it and would say it is one of my favourite typefaces.
Despite my initial feelings towards the word that I was given I spent time brainstorming the word. I also looked up some alternate meanings on the internet. I managed to think of some ideas based on the word domestic that I feel I could display visually. I still have no solid idea but I feel more confident that I will be able to come up with an effective outcome.
We also did an exercise in groups where we passed around the piece of paper with our word on and each member of the group had to write something that they associate with this word on the back. This is displayed in my sketchbook which is shown above. The exercise was really useful to see people immediate responses to the word.
We repeated this exercise with the typeface and I don't feel that this helped anywhere near as much as with the word.
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