Although the client liked the brand me and Poppy proposed, he felt that it wasn't right for his company, explaining that it looked too much like a sports brand and as the attendees at The National Fitness Network's events will rarely be partaking in any physical activity it was misleading.
The client explained he was imagining circles and dots within the logo and he wanted to use orange and grey as the colour scheme. I began to work to these specifications.
After spending some time sketching out some ideas and mind mapping around the subjects of fitness and networking I realised there were two ideas that I kept on drawing and as the forms were very simple but geometric in nature I transferred these designs across to digital formats. I sent across the work shown above as I felt that it was developed enough to receive some feedback for.
The client explained that he liked the design made of dots but thought there should be less of them. I continued to work the the line that was made from very simple forms of the initials of the company (example shown above). Looking at the work it had definitely improved but I felt the circle should look more spherical. This gives across the idea of a globe, which makes perfect sense for a networking company.
I changed the size and distribution of the circles and began experimenting further with type and colour. All of these variations I sent across to the client but my personal favourite is displayed below. The use of various different tints of colour and point sizes makes the design flow. The imagery is simple but bold and very transferrable to numerous brand elements.
I sent the client this design alongside some mock ups of the design in situ. I experimented with various ways to use it on the business card and found that using the top two lines of dots framed the type nicely.
I sent the colour and type specs for the logo across to the web developer for the design re-haul.
