Thursday, 10 October 2013

Alphabet Soup Design Process (1/2)



After brainstorming the word I still hadn't come up with any ideas which I felt were strong enough to take forward. I was really struggling with how I could show domestic with type. I decided to come at it from a different angle. Possibly making it more personal to my experience with domestic life. I came up with the idea of assigning a glyph to a member of my family and trying to convey that person using the type. I felt that although this was linked with the word domestic the idea was slightly too detached from the word i was originally given. I decided maybe if I focused on one aspect of domestic life, for example the repetitiveness, It would simplify the task and also give me something easier to show visually. I decided that again this may be too tenuous a link to the word 'domestic'.

Still working with the idea of making it personal I decided that one way to approach it would be to use each letterform to put across my opinions of domestic life. I came up with a selection of words that I felt described my experience of domestic life. I also asked for the input of others however any word that i didn't feel applied to my family life I discounted. I had 12 words which i felt would be interesting to show visually. The words were: safe, routine, restricted, comfortable, laid back, loving, watched, united, close, provided for and confusing. I started sketching out some letter forms and experimenting with conveying a selection of the words.

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After sketching these ideas out I was struggling to come up with anymore. I used Adobe Illustrator to mock up some of the letters to see which ones were effective and which ones weren't. This is what I intend to show in crits as i feel there is definitely still work to be done on the letters but I don't know where to go with them. Until crits i will continue researching and looking for inspiration



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