Thursday, 24 October 2013

Studio Brief 3 - Alphabet Soup - Typeface (1/3)



For this project we were partnered up with another member of our class. I was partnered with Josiah Craven. We spent time with one another trying to find out as much as possible about each other as we would be creating a typeface based on our partners personality. We were given some questions that are regularly used in The Guardian as a starting point.


The questions and answers are as follows.

When are you happiest?
A good night out with a good DJ

What is your greatest fear?
Heights

What is your favourite place?
London/Northumberland

What is your earliest memory?
Me and my brother stained the curtains with chocolate mousse

What makes you unhappy?
When things aren't clean and tidy and when there is silence 

What is your dream job?
Other than a Graphic Designer, working in the stock exchange, being a DJ or a Chef

Who would play you in a film of your life?
Leonardo Dicaprio 

What is your favourite smell?
Tarmac

What is your favourite word?
Spoon

Fancy dress costume of choice?
Iron Man

Guiltiest Pleasure?
Made in Chelsea

What would you change from your past? 
Nothing



These questions did help me to get to know Josiah fairly well but I wanted more information before I started designing the typeface. I made a mind map of his personality as you can see above. The key points that i picked out were: Hard working, clean cut, neat and tidy, outgoing and he has a passion for house and techno music. I also asked him about his preferences within design. He told me that he really liked Scandinavian design. Alongside this, i asked him to write out his name in his handwriting. 



With all this information I felt I had enough to make a start on the ideas for the typeface 


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