Friday 19 December 2014
OUGD503 - ICCYL Rebrand
I put aside most of my projects and decided to focus on the ICCYL rebrand. As this was a live brief and I had a fair few ideas in play I wanted to move forward with the project. I spent time considering the concept and the aesthetic of the designs and after a lot of time spent sketching out ideas I resolved something that I was happy with. I put together a PDF to send across to the client showcasing the rebrand and explaining the idea.
Friday 5 December 2014
OUGD504 - Augmented Design - Poster Initial Ideas
We were briefed on the next project in this module, we were asked to produce a print based advertising campaign to promote our websites. The campaign should include at least three different deliverables, all of which include elements of augmented design. I decided that I wanted to produce a poster, a zine and some stickers. I feel that the zine and stickers fit with the idea of guerrilla artwork; the stickers could be put up on the streets and the zines could be distributed to various places for people to pick up for free.
I began coming up with ideas for the poster design.
I began coming up with ideas for the poster design.
I very quickly came up with an idea for the poster that I felt was really strong. I wanted to use pop ups and paper folding to create a poster that looked as if the objects were sat on the shelves. I realised that this would be difficult to do so I made some prototypes to see if the idea was feasible.
I made this prototype and this made me realise that I could definitely make the poster work. I want to make it work as a flat poster and as a folded outcome. There will be lots to consider with the design, I realise that it will be a challenge but I think it will be worth it.
Thursday 4 December 2014
OUGD504 - Study Task 11 - Project Rationale
Audience
My website doesn't inform, educate or explain and therefore doesn't have a specific target audience. The people who I imagine will primarily take an interest in the idea are creatives however there will be some exceptions to this. The project is a form of street art so I will aim the campaign at people interested in this. This will inform the format that the print deliverables take.
Communication
The campaign doesn't need to communicate any message in particular, the main aim is just to spark the interest of the public in the project.
Distribution
As the project is a form of guerrilla art I will use other guerrilla artwork techniques to promote the website. I intend to make some paste ups, stickers and zines which I will leave in various places around Leeds. This form of advertising will capture the attention of people interested in street art.
Tone of Voice
I doubt I will use much copy for this print campaign however when I do I will keep it informal, concise and to the point. I will use simple everyday language, avoiding unnecessarily complex words.
Materials
Newsprint for zines and paste ups. Thick paper stock for pop up poster and vinyl stickers.
Quantity
If this was a live brief I would want somewhere in between 50 and 100 paste ups and the same for the stickers. I would create 25 zines, however due to printing costs I will just print one of each deliverable.
Printing Method and Cost
Again if this was a live brief I would need a much higher budget for the printing, probably roughly about five hundred pounds however I think for samples I am going to print I will only need a budget of £30-£40. The posters and the zines will be printed digitally and I will print onto vinyl for the stickers.
My website doesn't inform, educate or explain and therefore doesn't have a specific target audience. The people who I imagine will primarily take an interest in the idea are creatives however there will be some exceptions to this. The project is a form of street art so I will aim the campaign at people interested in this. This will inform the format that the print deliverables take.
Communication
The campaign doesn't need to communicate any message in particular, the main aim is just to spark the interest of the public in the project.
Distribution
As the project is a form of guerrilla art I will use other guerrilla artwork techniques to promote the website. I intend to make some paste ups, stickers and zines which I will leave in various places around Leeds. This form of advertising will capture the attention of people interested in street art.
Tone of Voice
I doubt I will use much copy for this print campaign however when I do I will keep it informal, concise and to the point. I will use simple everyday language, avoiding unnecessarily complex words.
Materials
Newsprint for zines and paste ups. Thick paper stock for pop up poster and vinyl stickers.
Quantity
If this was a live brief I would want somewhere in between 50 and 100 paste ups and the same for the stickers. I would create 25 zines, however due to printing costs I will just print one of each deliverable.
Printing Method and Cost
Again if this was a live brief I would need a much higher budget for the printing, probably roughly about five hundred pounds however I think for samples I am going to print I will only need a budget of £30-£40. The posters and the zines will be printed digitally and I will print onto vinyl for the stickers.