After the crits I started thinking about a way to simplify the concept that I was working with. I realised that I was trying to convey a different word with each different letter and this was the problem. I decided that one letter was not enough to convey a word, especially when I was trying to make the changes to the letters fairly subtle. I don't necessarily want to design a typeface that can be used for body copy but at the same time I don't want the changes to each letter to be over the top.
I decided that I either needed to completely drop the concept I was working with or refine it. I did like the idea, I think it is an interesting way to approach the word domestic. I started thinking about the reasons that domestic life can be described with the words I was initially using (safe, secure, routine, slow, comfortable, restricted, laid back, loving, watched, united, close, provided for, confusing.)
After a while of throwing about a few different ideas I decided that domestic life can be described with all these words is because in a domestic environment you are living in close proximity with people who you have a close relationship with. I wanted to try and convey this idea of closeness with my letterforms. I started doing some more sketches, some of which are shown below.
Each of the letterforms convey closeness but each in a different way. It was quite difficult to come up with different ways of manipulating type. Especially after coming up with one process that is effective, it was tempting to apply this to each letterform. However I came up with ten different variations to ensure that I met the brief.
I started producing some of the letterforms on Adobe Illustrator. I felt that some of the outcomes looked good created digitally but I felt that with some of the pieces it would be more interesting to look at different processes. I also decided to draw some out just using pencil and fineliner as some of the manipulations were difficult to do using Illustrator.
After looking at some work by Lobulo Design (shown here) I felt that the 't' would be an interesting letter to try creating using paper and card. I felt it would look be more tactile and be an interesting way to approach manipulation of type. Shown below is the final letterform. I used thin black card and stuck the crossbar onto the stem but raised slightly. I felt this would create some interesting shadows and the two parts of the letter not touching but being close to one another fits the concept.
Another letterform that I had created on Illustrator but had ideas for hand rendering was the 'e.' I liked the idea of the letterform being repeated directly behind the original glyph, each time getting slightly smaller. I wanted to continue with this idea. I though about using paper or card in a similar way to how I have produced the 't.' I wanted to experiment further however. I had the idea of using acetate to show the letters getting smaller each placed directly behind another. It looked effective but i felt that each sheet of acetate needed a space between them to convey the concept of closeness. I experimented with different ways of doing this. In the end I used pins and white tack to achieve the effect i was after.
I was happy with my final outcomes (shown below) but if I had more time to work on the project I would have liked to experiment further with making 3D type. I feel that I could easily adapt some of my 2D outcomes to be 3D and they would be effective.
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