OUGD504 - Study Task 11 - Project Rationale

Audience

My website doesn't inform, educate or explain and therefore doesn't have a specific target audience. The people who I imagine will primarily take an interest in the idea are creatives however there will be some exceptions to this. The project is a form of street art so I will aim the campaign at people interested in this. This will inform the format that the print deliverables take. 

Communication

The campaign doesn't need to communicate any message in particular, the main aim is just to spark the interest of the public in the project.


Distribution

As the project is a form of guerrilla art I will use other guerrilla artwork techniques to promote the website. I intend to make some paste ups, stickers and zines which I will leave in various places around Leeds. This form of advertising will capture the attention of people interested in street art.


Tone of Voice

I doubt I will use much copy for this print campaign however when I do I will keep it informal, concise and to the point. I will use simple everyday language, avoiding unnecessarily complex words.


Materials

Newsprint for zines and paste ups. Thick paper stock for pop up poster and vinyl stickers. 


Quantity

If this was a live brief I would want somewhere in between 50 and 100 paste ups and the same for the stickers. I would create 25 zines, however due to printing costs I will just print one of each deliverable.


Printing Method and Cost

Again if this was a live brief I would need a much higher budget for the printing, probably roughly about five hundred pounds however I think for samples I am going to print I will only need a budget of £30-£40. The posters and the zines will be printed digitally and I will print onto vinyl for the stickers.