OUGD503 - ICCYL Rebrand

I put aside most of my projects and decided to focus on the ICCYL rebrand. As this was a live brief and I had a fair few ideas in play I wanted to move forward with the project. I spent time considering the concept and the aesthetic of the designs and after a lot of time spent sketching out ideas I resolved something that I was happy with. I put together a PDF to send across to the client showcasing the rebrand and explaining the idea.