OUGD504 - Augmented Design - Poster Initial Ideas

We were briefed on the next project in this module, we were asked to produce a print based advertising campaign to promote our websites. The campaign should include at least three different deliverables, all of which include elements of augmented design. I decided that I wanted to produce a poster, a zine and some stickers. I feel that the zine and stickers fit with the idea of guerrilla artwork; the stickers could be put up on the streets and the zines could be distributed to various places for people to pick up for free.
I began coming up with ideas for the poster design.

I very quickly came up with an idea for the poster that I felt was really strong. I wanted to use pop ups and paper folding to create a poster that looked as if the objects were sat on the shelves. I realised that this would be difficult to do so I made some prototypes to see if the idea was feasible.

I made this prototype and this made me realise that I could definitely make the poster work. I want to make it work as a flat poster and as a folded outcome. There will be lots to consider with the design, I realise that it will be a challenge but I think it will be worth it.