I was still thinking about the ICCYL logo designs and the use of umbrella branding when I came across this project. This is the city branding for Sterlitamak, a city located in the Republic of Bashkortostan in western Russia. Although this isn't 'umbrella branding' per se, it did give me some ideas for the ICCYL project.
The use of colour and shape is used to differentiate between different areas of the city and changes according to the public service that the artwork appears on. The designs are consistent and obviously all part of the same brand. This approach to identity design gives the city a strong visual identity without having to use the same designs and colours over and over again.
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