I was approached by an international company called ICCYL. The organisation sets up conferences for international students, allowing them to improve their language skills but mainly trying to develop moral values and transferrable skills to set them up for the world of work. ICCYL asked me to redesign a logo for one of their conferences and design a brand new logo for a new conference that they are in the process of setting up. They have two existing logos, (shown below) the leadership project logo is the logo that needs redesigning. Their new conference is called 'Safe and Sustainable Mobility Project,' this is the conference they need a logo designing from scratch for.
I spoke to a member of the company about the project. Shown above are the notes that I made while speaking with him, this gave me a better idea of what exactly was needed and the kind of style that they were after.
After some deliberation I decided that I wanted to design logos not only for the leadership and the mobility conferences but also for the climate change conference. I wanted to experiment with umbrella branding and thought it would be cool to have three logos that are consistent and obviously part of the same set but are also evidently connected. I decided to do some research into existing examples of this. I had some trouble finding branding projects that utilise 'umbrella branding' however the ones that I did find are shown below.
What I took away from this research was the idea of using colour and shape to connect the different logo designs together. Seeing that this type of branding can be used effectively pushed me to continue with this idea.
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