After spending what felt like forever on Kickstarter searching for a project I found one that caught my attention. The project is called 'Surf Shredder trick surfboard.' The project was set up by Paul Katzoff at 'Zoff Industries.' He intends to produce the worlds first twin tipped surfboard.
I started by sketching a variety of initial ideas and looking at existing surf logos. I decided I wanted to incorporate the idea of the surfboard being twin tipped by into the logo and my favourite way that I came up with to do this was to use waves.
After doing my sketches I realised that I could possibly look at using the golden ratio in my design as so many other successful logos use this rule.
I spent quite some time trying to produce some of the ideas that I had in illustrator. I had quite a bit of trouble making them look how I envisaged. I decided that although I did like the idea I wasn't going to be able to make the outcome look as I intended it. I also spoke to some classmates and was told that they preferred some of my other ideas anyway. I decided to leave the idea of the intersecting golden ratio circles and see how I could develop one of my other ideas.
I started producing this logo idea on Illustrator and immediately liked the way it was going.
I felt the design needed something else and after looking at vintage surfboard logos i decided to add a circle into the design which symbolised the sun.
I started experimenting with type and the positioning of it around my logo but i was really struggling with this.
After some more feedback i changed the line so that there were no sharp edges. I preferred the fluidity of this version.
I experimented with colour and tried a few minor variations on the logo. I was happy with the way it was looking but decided to try the design in a circular format instead
I really liked the way this looked and it solved all the problems that I had with the positioning of the type.
I decided that although I liked the design with block colours it may also look nice using strokes instead. I again used the golden ratio when it came to the size of the circles in comparison to one another. I felt the design was quite striking but needed something else.
I addd rays coming off the sun and immediately really liked the way it looked. It gave the design slightly more depth.
I experimented with the type on the logo. I had already decided that I wanted to use Futura but i tried out a few different weights. I eventually decided to use Futura bold for the main title and an extrabold condensed version for the secondary type.
I tried out various colour variations and experimented with gradients. I felt this gave the logo a bit of the vintage surf feel that I wanted to achieve.
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