After my previous experimentation with colour for the Surf Shredder logo I was completely set on using gradients. I feel that it adds the vintage surf feel that i would like to include to this fairly contemporary design.
I spent time experimenting with Adobe Kuler to resolve a brand strategy. I based my decisions on the experimentations I have already done and tried out what worked and what didn't. For example I really disliked the logo with this green included
Shown above is the colour scheme that I decided upon for the Surf Shredder brand. I feel the colours can be related to the beach and the sunset. Two themes which are often used when branding surf companies.
As I have already said I developed from the most successful of my previous colour experimentations. Above you can see the comparison.
Above the image shows the logo in each of the 5 colours individually as well as a few different gradient experimentations.
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