Progressio Poster

A friend asked me & Ellie to design a poster for the fundraiser night that she was putting on. She asked for it to be colourful and funky. We only had one night to produce the poster but we felt we were up to the task. Our friend provided the text that was to be on the poster. Due to the volume of copy and to ensure the poster was legible at all sizes we decided to design a primarily type based poster. We wanted to incorporate a colourful border and for this we decided to enlist the help of another of Marley's friend and fellow member of Goat Collective, Aidan Whitley. He sent across a selection of patterns of which we chose the one displayed below.

We discussed the style of lettering that we wanted to use for the poster. We decided to use a handdrawn aesthetic with non uniform letter sizes and angles to convey the fun informal nature of the event.

We couldn't use hand drawn lettering for the entire poster due to the volume of information necessary so set some content in a heavy sans serif typeface. We continued with the use of all caps and the bold clean style contrasted nicely against the handrawn lettering. We put this copy in boxes to make it contrast further and increase legibility.

The colours were picked from the pattern that will be used for the border. We chose bold or bright colours for the information and a nice pastel colour for the background This unites the copy with the border image nicely and as the colour palette for the pattern was already strong there was no need to consider the colour any further than this.

Using the liquify tool we warped the edges of the border to achieve a slightly psychedelic aesthetic. This worked in unison with the lettering much better than the solid border.

Considering the short timeframe we had to complete this design we were both happy with the outcome and received good feedback from the team running the event as well as peers.