In the past I have worked quite a lot with stencils and spray paint and I came up with the idea of utilising these tools to advertise the event in a unique, cost effective way. Using the same font (Avenir Heavy Oblique) as the call for subs posters ensured continuity with these posters. The type is bold and simple so easy to cut into a stencil and very legible for people passing on foot or in cars. Obviously the stencil couldn't be painted onto walls as this is illegal and we wouldn't want illegal activities associated with Goat Collective. Instead we decided to take advantage of the rubbish on the streets in Leeds and Hyde Park Especially. This is a clear link to the idea of 'disposable society.'
I will continue to paint this stencil on bin bags and other rubbish up until the event. We have already had recognition on Instagram from this advertising approach and hope for this to continue.
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