I thought that editing these images would be much more difficult than it turned out to be. I used a few simple tools to achieve the effect that I wanted.
When I first opened the image I edited the brightness and contrast of the image as it was slightly too dark originally, especially seeing as i wanted to edit over it.
I then lowered the saturation of the image as I wanted it to be black and white. This would stop customers from being distracted away from the frame and would make sure that the colours didn't clash with whatever colour frame was used. I also edited the curves giving the image more dramatic tones.
I then duplicated the layer and made a layer mask. Layer masks allow us to hide and reveal sections of the image without destroying any content.
Using Illustrator I typed out the measurements for the photo frame. I used Helvetica for the type as this is the typeface that Clas Ohlson use for their logo and their advertising material. I made a selection in the image using the type and then filled this with black on the layer mask to hide this area.
I then re-sized the duplicate image. I held Alt and Shift when I was transforming the image so it didn't lose proportion and so it re-sized from the centre point.
Although the measurements are visible due to the larger image below showing through the layer mask.
I found the Clas Ohlson Logo online and used the colour from this as my overlay colour. This made it much more visible and meant that it would tie in with the Clas Ohlson branding.
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