Jamie Zuverza is a designer from El Paso in Texas. I came across an interview with him on itsnicethat.com which was really interesting and inspiring. The attitude he has towards the way he works and life in general is refreshing and fun. The visuals that he produces really inspired me with this project and gave me ideas of how to move forward.
I have spent a lot of time trying to come up with really original, revolutionary ways of tackling the social issue I have chosen (technology ruining human interaction) but to no avail. The visual impact of these posters made me realise that poster design has been used for years to try and change social and political situations and this is for one very simple reason... it works.
I read a couple of interviews with Jamie Zuverza. In an interview with creative commision he is asked about how he goes about creating his designs and how much of it is derived from the computer.
'What do you use for your designs, how much of it is computer based and what are thoughts on digital?
I use Photoshop, printed material, the internet, pencil, paper, and a scanner. I have no negative thoughts on digital (except the tendency it produces to explore no further than the infinite virtual world) although I do try to be negative about it. I think what a design can convey is more important, in my opinion, than its origin. I’d rather put some sort of idea or sentiment in a person’s head, than just hypnotize them with technique or style. Either way I’m gonna try to distance myself from the computer and start drawing and painting more while standing, but only because my nalgas have gotten pretty flat.'
His answer made me realise that one of the reasons I was so drawn to his posters is due to the fact that they use a lot of traditional media and steer clear of clean computer generated graphics. This use of traditional media relates to the issue I am trying to tackle. Maybe avoiding using the computer when producing my outcomes would make them more relevant to the topic.
I have decided to look further into poster design which utilises various different medias. I may look at producing a set of propoganda posters generated in this way to try and instigate change. This may be slightly too simple to justify an entire project but I feel it's a good starting point. The project will expand as I move forward