OUGD503 - Licht Concept

I was commisioned to brand a lighting company based in Belgium. The client had some ideas which I didn't agree with but I decided to move forward with them and also some ideas of my own so that the client could make a decision themselves. I started by sketching out a few different ideas.

I developed these sketches further, shown above is the idea that i personally prefer.

The client had the idea of using he text as a wire so I experimented with different typefaces and also tried producing the text by hand.

Shown above are three outcomes that I produced, I feel the lightbulb design is by far the most effective. The client agreed and we decided to move forward with this design. There are still a few changes that I intend to make.